Digital design of the hottest product packaging

The digital design of product packaging (Part 1)

I. Introduction

the diversity of product shapes and features determines the ever-changing shape and structure of product packaging, and its design is completed in the continuous adjustment and change between two-dimensional and three-dimensional, so the formation of packaging is quite complex. At the same time, when the second dimension is transformed into the third dimension, the formed three-dimensional shape is often unexpected due to the changes of expansion and fixed viewpoint. In this era of rapid development of science and technology and increasingly fierce market competition, how to adapt packaging design to the development of the times and achieve design goals quickly, accurately and economically; How to find a reasonable, effective and fast method and technology to meet the development of the times. In the future, more factories will be established and the development of packaging itself will become particularly important

II. Digital design of product packaging

with the support of digital technology, the general procedure of product packaging design can be represented by the following figure. At the beginning, its basic method is no different from traditional design, but digital technology is introduced in the design process to assist in the design and production of visual communication, morphological structure and overall effect of packaging, And automatically convert the graphic design draft into a three-dimensional visual three-dimensional model in the computer. This three-dimensional visual model is consistent with all the specified experimental testing contents of our previous folded packaging sample based steel structure engineering testing, including raw materials, welding materials, weldments, fasteners, welding seams, bolt ball joints, coatings and other materials and projects of steel structures and special equipment. The difference is that it is a real sample, The other is virtual space...

1. Graphic design

overall graphic design is the process of overall layout and design of the contents involved in the packaging interface in the graphic design software, which involves text design, graphic design, color design, graphic layout, etc. At present, the most commonly used software in this area is CorelDRAW, freehand, Adobe Illustrator, etc. the common feature of this kind of software is that it is more accurate, easy to operate and powerful; Strong ability in graphic generation, text design and graphic arrangement; And the accuracy of the generated graphics file is not affected by the zoom size when it is output. We can choose any software to arrange the graphic design of product packaging. It is worth noting that the default file format of this kind of software is vector graphics format, which cannot be used by the later 3D software, and its storage format must be processed to facilitate the later operation. Different software has different processing methods. For example, CorelDRAW uses the "export" option to export graphics vector format into bitmap format; Freehand uses "file/export" to convert graphics file vector format to bitmap format, etc

2. Plane graphic processing

the plane design draft of product packaging completed in the plane design software is an overall plane graphic. This form of graphic file cannot be directly used for the generation of 3D visualization later, and it needs further processing and modification

photoshop is currently the most widely used plane graphics processing software in PCs and Macs. Its function is very powerful, and it can arbitrarily copy, cut, delete, collage, synthesize and various wonderful artistic processing of images. Now Photoshop is an important guarantee for high-quality color desktop printing system, preprint, multimedia, animation production, digital photography and coloring. Here we will use it to segment the designed packaging plane graphics. The division principle is the form and structure of each structural plane in the product packaging structure design. Each structural plane must be divided into an independent figure and named according to the characteristics of the structural plane to prevent confusion

on the other hand, photos or pictures are often used in graphic design. At present, the acquisition of these materials mainly uses the shooting of digital cameras and the scanning of scanners. After they are obtained by computer, they are often not used directly, and they must be processed; In addition, after the basic completion of 3D visualization graphics, some processing is often required to obtain beautiful renderings, which only Photoshop software can be competent. Therefore, Photoshop is an indispensable application software in the digital design of product packaging. (to be continued)