Digital roadmap of the hottest commercial printing

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Digital roadmap of commercial printing companies

commercial printing in the information age commercial printing is one of the largest and most diversified industries in the world. Despite the strong impact of radio and television and the rapid development of the service industry, printing is still the most widely used and common tool for information exchange. According to the evaluation of the U.S. Department of Commerce, the global output value of printed matter in 1997 was as high as 750billion US dollars. In modern society, printed matter involves every corner, and there are many kinds of printed matter, such as advertisements, brochures, books, instructions, index books, greeting cards, magazines and so on. The scale of printing companies ranges from large enterprises with thousands of employees to small family workshop enterprises with only a dozen people. Most commercial printing companies serve customers in this region, while large commercial printing companies will produce prints for customers in other regions or overseas. At the beginning of this century, the printing industry is divided into prepress, printing and post printing. However, the continuous improvement of new technologies and user requirements has reduced the steps between prepress and printing, and the boundary has become blurred. The two technologies that can reflect this transformation are direct plate making and digital printing. The connection of network data and digital prepress and printing technology have opened up a new market for commercial printing, which can help customers customize printed matter and meet their special needs. Competition from other media has also promoted the use of images, graphics and color printing. It is predicted that the printing volume of color pages accounted for 14% of the total printing volume in 1994 and 50% by 2003. In addition to various media, the development of digital technology has had a considerable impact on the printing industry: shortening the production cycle, reducing manual operations, improving product quality, increasing automated workflow, and taking individual users as the development market. These changes drive commercial printing companies to provide customers with all-round services with short cycle and low price. Compared with other aspects, technological changes are crucial to commercial printing. In addition to the impact on the production department, technological updates will bring chain reactions to every aspect of life, from financial planning, human resources, to marketing strategies. Investment in new technologies is a challenge of both failure and success. Therefore, it is necessary to understand which technology can meet the requirements of users and the market, maintain competitiveness, and get the maximum return. The time of making investment also needs to be very accurate. Investing too early will make you tired of developing new markets, and investing too late will make you lose competitiveness; When you grasp the right time, you can enjoy the advantages and disadvantages. Once the new technology is invested, how to better play its function is very important. What needs to be done most is how to operate the bending testing machine? In any case, the training of relevant departments and personnel should be extended to all relevant departments, because digital workflow will inevitably improve the integrity and dependence between departments. In addition to the employees of the production department, the internal management and logistics departments should also understand how the new technology will affect their respective work. The sales and marketing personnel of the company need to know clearly that the new technology will bring more benefits to customers, and can develop Xinshi ceramic aluminum new material phase 1 Industrial Park, which has a production capacity of 500000 ceramic aluminum high-performance pistons, 260000 sets of automobile lightweight parts and 5000 tons of ceramic aluminum new materials. Since many customers are very familiar with the development of printing technology, the salesperson must be able to tell customers how each technology is used professionally. Careful deployment is required in the initial stage of the application of new technology. Customers who understand this new technology and the situation of your company can give you some operations to operate, so that the operators can gradually gain experience, so that they can fully master the new technology CTP and digital printing are the development trends of the printing industry. If printing companies do not have plans to develop these technologies, they will feel unable to compete in the future. Many large printing companies with abundant funds have begun to use digital technology, first of all, r&d mode, and then gradually expand to various operational fields. The medium-sized printing companies need to invest in new technologies in two aspects: capital and technical skills. For these companies, the price of CTP is quite high, and they usually consider investing in printing presses first. In terms of technology, printers with prepress experience will be easier to master the most advanced technologies, such as CTP, FM and high fidelity color. Small printing companies can invest in CTP systems with natural polyester version for neutralization (such as Agfa's setprint version) in geometry. Such systems can use the original laser Imagesetter and workflow, such as Agfa's selectplate direct plate making system. The market strategy applicable to such companies is to produce short edition monochrome, spot color and four-color prints. To provide customers with satisfactory service as customers, they hope that printing companies will produce printing materials for them with short cycle, low price and high quality. Due to the popularity of desktop publishing system, many customers can complete the front-end creativity and production by themselves, but many people understand that the printing process and technology are completely different. For printing companies, they should be proficient in digital prepress workflow and understand how to use standard file formats (such as PDF) to simplify operations. For different print markets, printing companies should have different business ideas. We can analyze oneortwo markets: for example, magazine printing, each magazine hopes to receive a large number of advertisements. Because they use the desktop publishing system for typesetting, the printing company is required to allow them to modify the layout at the last minute to accommodate the added advertisements. Due to the high circulation, tight production time, a large number of periodicals, and high requirements for color and printing quality, it is most suitable to use CTP digital plate making system. But they need to buy an additional Copydot scanner to digitize the self advertising film. It is not enough to please customers only by quality and price. What printing companies need to do is: first, establish and maintain long-term partnerships with customers. The current all digital workflow provides opportunities for printing companies to maintain relations with customers. 2、 Understand the business and needs of customers, so that we can constantly provide them with new services. 3、 Learn how to promote the company and services and make yourself stand out from competitors. How to simplify the workflow and maximize the benefits of digitization is a goal that must be achieved, but everyone takes a different path. The digital workflow needs to deal with many details. It is necessary to strengthen the communication between various departments within the company and customers in order to avoid problems that hinder production. In CTP and digital printing workflow, the cost of error redoing is quite high. If the problem occurs in operation, the operator needs to be trained; If there is a problem with the customer's file, it is necessary to strengthen the pre press inspection and fault repair functions, and strengthen the customer training For operations with a large number of images, printing companies need to use OPI server. OPI can reduce congestion on the network and improve production. In page layout, low resolution image avatars can be used, and high-resolution images can be processed on another working platform. In the final output process, high-resolution images replace image avatars. Further, commercial printing companies can use Adobe's PDF and PDF based workflow, such as Agfa's APJ workflow, to simplify the prepress workflow. Pdf is a file format including all font images, which is independent of the operating platform. It can solve a series of problems of prepress pre inspection. Once the archives are "distilled" into PDF by postscript, the raster processor can quickly and efficiently raster and add to the archives to reduce and eliminate the pollution and impact of plastic packaging materials on the ecological environment. The pages of each PDF file are independent, so a problem with one page does not affect other pages. Using a workflow similar to aikefa aipuji, its function of one raster processing and multiple output ensures the consistency between digital proofing and printed matter, and the aipuji workflow can automatically make up the large version and trap, so as to improve the efficiency of the printing company. Using appropriate proofing equipment for proofing can reduce costs and save time. If the production volume is large, digital proofing can be used to reduce the intermediate links such as film and potion, and the selection of digital proofing equipment will directly affect the printing cost and output. For short version printing or medium volume printing, printing companies can use CTP of polyester version, with a printing volume of 15000, which is the most economical direct plate making method. If the printed matter that is often printed has high requirements and is printed in long format, then it should be considered to install a direct plate making machine with metal plate, such as Galileo of AGFA, This system can output 21 32.29 x 44.5 "(2400dpi) plates per hour, ensuring that multiple printers can print at the same time. Agfa's digital roadmap series also includes many related technology and market roadmap, providing valuable information for the development of commercial printing companies

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